Surefire Sign inc. was founded by Steve Johnson and James Battaglia in the Kansas City Missouri metro area. Both of these 20+ year veterans of the sign industry came together to form Surefire with one singular vision; to manufacture the best LED Sign system. After years of hard work, engineering, prototyping and testing, the Surefire LED Sign system was born. The partners, however, did not stop there. They resolved to build a better business altogether.
James and Steve had some legitimate grievances against the way business was being conducted in the outdoor sign industry, and rightfully so. They found themselves frustrated with the limitations of the hardware being supplied by existing outdoor sign manufacturers. Some manufacturers were using subpar components in poorly designed systems, which were causing premature product failures. These early product failures left sign owners unable to realize a proper return on their marketing investments.
Stranded with broken display systems, owners found themselves stuck with making “between a rock or a hard place” decisions. They could pursue repairs, often costly from the difficulty of servicing these units and sourcing their proprietary legacy parts, or they could simply start over and buy a new sign system. Sadly, even if owners elected to repair, they often faced additional early sign failure again… a result of the same inherent design problems that precipitated the original failure(s).
Other sign companies were providing decent products, but often relied on a sales force with little if any professional integrity. Too many times the SureFire founders had stumbled into situations where the purchaser had been promised one thing by an unscrupulous sales representative, only to have a completely different product delivered and installed, simply because a sales rep pushed to close a sale at a certain price point that didn’t correspond with the actual product being demonstrated and promoted.
SureFire Sign inc. was founded as the solution to these problems. Built on the cornerstones of excellence, honesty, integrity, and innovation. James and Steve have created a superior LED Sign System without sacrificing value or quality. They are resolved to provide the best experience, product, and post purchase support. Today, Surefire Sign inc. uses their innovative line of products, comprehensive services, and their back to the basics approach to business to help other companies reach their branding, marketing, and customer visibility goals.